WESSCO International’s New Creative Identity & Brand Campaign Revealed

WESSCO International revealed its new creative identity and refreshed brand campaign at the 49th annual APEX/IFSA EXPO last week.

The supplier of award-winning amenities and comfort programs to airlines, hotels and cruise lines unveiled the contemporary brand campaign with a presentation led by WESSCO International executives, Bob and Nick Bregman who welcomed trade media to the firm’s booth and lounge complete with red carpet, champagne and a surprise meet and greet with musical guests.

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