Free Live Musical Performance at IFSA/APEX EXPO

Performance by Pia Toscano and Jared Lee in the Anaheim Convention Grand Central Plaza at 6:00 pm on Tuesday, September 16th

 Proudly presented by: WESSCO International, in association with Gogo and media partners APEX, Runway Girl Network, PAX International and OnBoard Hospitality

September 16, 2014 – Los Angeles: WESSCO International invited all APEX/IFSA attendees enjoy a free live musical performance and celebrate the new face of WESSCO! At 6:00 pm on Tuesday, September 16, WESSCO International in association with industry partners, arranged for a live musical performance in the Anaheim Convention Grand Central Plaza. American Idol finalist Pia Toscano and her duet partner Jared Lee (7East) performed a set of popular songs in the open air and California sunshine immediately after the close of the exhibition floor.

“This is a very special EXPO for WESSCO, as we are showing a new side of our company to the world – and Pia and Jared are part of that given their creative and global lifestyles. We are celebrating with music because it is such a great way to bring people together, communicate emotion and create memories. Entertaining passengers is what this industry is all about. Why shouldn’t we all enjoy some entertainment as well?” says Nick Bregman, Vice President of Sales and Business Development at WESSCO International, adding: “We look forward to welcoming EXPO attendees at the show today.”

Pia Toscano was a fan favorite to win season 10 of the popular television program American Idol. Since the show, her career has flourished. Pia has made multiple singing and television appearances including two Stanley Cup Finals, filmed her debut acting role in a movie called Grace Unplugged and has been touring with Grammy-nominated artist and American Idol judge Jennifer Lopez.

Jared Lee was named by Clear Channel Radio, a global media and entertainment powerhouse, as an “Artist to Watch – Pop” on over 71 US Top 40 radio websites. Lee’s first single “It’s Over (Goodbye) cracked the top 40 at Hot AC radio and in addition to the 7East project with Pia, he has produced and written music for many artists such as Jason Derulo, Jordin Sparks, Nick Carter, Jordan Knight and Laidback Luke.

Visit WESSCO at trade show booth #245P in the IFSA hall, to learn more about our new creative strategy, high-profile brand partnerships and superior product design and global sourcing capabilities.