March / April 2015 Issue #62: Industry Update: Amenity Kits feature on Page 7 – Download PDF
American Airlines has upgraded its premium experience with new retro amenity kits which pay tribute to the proud history of its employees and their original links to nine separate carriers.
The new kits designed by Wessco for most international and transcontinental flights feature limited edition kits that honour the airlines that laid the foundation for the new American – American Airlines, AirCal, America West, Alleghensy, PSA, Reno Air, Trans World Airways (TWA), US Airways and Piedmont.
The historic logos and colours of these companies now from the fabric of the modern-day American Airlines and are part of a $2 billion investment including fully lie-flat seats; international wifi; more inflight entertainment options and power outlets; a new, modern design for Admirals Club lounges worldwide; and an upgraded assortment of complementary healthy food, cocktails and more.
American is also rolling out amenity kits in Business on its transcontinental service between New York and Los Angeles and San Francisco, as well as Miami and Los Angeles.