At last week’s International Flight Services Association Conference and Tradeshow (IFSA), WESSCO unveiled a new creative identity and refreshed brand campaign supported by a contemporary new website, company slogan (Your Design + Sourcing Partner), social media strategy and lifestyle brand partnerships with both established and emerging labels.
“The industry is changing rapidly,” said Bob Bregman, founder of WESSCO International (est. 1979) and the company’s acting president. “Airlines are looking for design and brand partnerships to showcase their corporate identity and reflect a deeper understanding of the global travel lifestyle. We may be an older company, but we are fresh thinkers. We make it our job to track the latest trends in design, leisure and wellness and our incredibly talented designers in some of the world’s most fashionable cities are able deliver cutting-edge design concepts along with exclusive lifestyle brand partnerships. Our new look, slogan, and website have been crafted to highlight these sought-after capabilities.”
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