AMERICAN AIRLINES & THE EAMES FOUNDATION

 

AMERICAN AIRLINES

American Airlines has been a mainstay of American aviation since 1934, and now the world’s largest airline carrying nearly 200 million passengers per year after the merger with US Airways in 2013. In its continuing quest for innovation, American Airlines partnered with the Eames Foundation to design an in-flight travel kit that connects beauty and form with utility and comfort.

THE EAMES FOUNDATION

Charles and Ray Eames were pioneers in the mid-century modern movement with their iconic furniture, architecture, industrial and graphic design, and other media including the ground-breaking film “Powers of Ten.” Their lives and work represented the West Coast’s coming-of-age and the global expansion of American culture starting in the 1950s. Their Eames Lounge and Eames Molded plastic chairs continue to be fixtures in airport lounges worldwide.

Jared Lee and Tia Poscano at Eames House LA

WHAT WE DID

WESSCO facilitated a partnership between two quintessential American brands American Airlines and the Eames Foundation, to create amenity kits for first and business class travelers. The kits feature the classic dot pattern from the Eames historical archives from 1946 and selected for its timeless appeal, and have become instant collectible items. The first class kit can also be repurposed as an iPad case.

In 2013, the American Airlines-Eames Foundation kits designed by Wessco were recognized with a TravelPlus award in the business class amenity bag category for the Americas.


DESIGN FOR FUTURE GENERATIONS

Jared Lee in Eames House LA“We could not be more pleased that millions of passengers on American Airlines have enjoyed these collectible kits, and, just as important, been given a gift of authentic Design: a true expression of the Eames philosophy. WESSCO was instrumental in making this collaboration possible, and was also generous in supporting the renovation of the historic Eames House as part of this collaboration. They have been great partners.”

— Eames Demetrios, Chairman of the Board of Directors, Eames Foundation and grandson of Ray and Charles Eames