Airlines are spending again on extras; WESSCO is poised to deliver

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At last week’s International Flight Services Association Conference and Tradeshow (IFSA), WESSCO unveiled a new creative identity and refreshed brand campaign supported by a contemporary new website, company slogan (Your Design + Sourcing Partner), social media strategy and lifestyle brand partnerships with both established and emerging labels. “The industry is changing rapidly,” said Bob Bregman, founder of WESSCO International (est. 1979) and the company’s acting president. “Airlines are looking for design and brand partnerships to showcase their corporate identity and reflect a deeper understanding of the global travel lifestyle. We may be an older company, but we are fresh thinkers. We…

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WESSCO International at 2014 APEX/IFSA EXPO

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September 17, 2014 — Los Angeles:  WESSCO International was an exhibitor and gold sponsor of the annual Airline Passenger Experience Association (APEX) and International Flight Services Association (IFSA) EXPO from September 16-17, 2014 in Anaheim, California. WESSCO International staff from the Americas, Asia and Latin America met with airline clients and friends to present its latest offerings for amenity kits, food and beverage serviceware, comfort items and brand partnerships. This year’s EXPO was particularly eventful as WESSCO International held a press conference on September 16, 2014 to announce its refreshed brand campaign including a new website and motto: “Your Global…

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WESSCO Amenity Kits Win TravelPlus Awards for 2013

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WESSCO International’s amenity kits were recognized again by the TravelPlus Awards at the World Travel Catering (WTC) Expo in Hamburg, Germany in April 2014. WESSCO’s wins include the American Airlines amenity kit in the Business Class for the Americas, and for the Etihad Airways amenity kit for the Ethically Sustainable category. WESSCO was also recognized for its onboard comfort items on Etihad Airways in partnership with COCO-Mat luxurious bedding products.

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Godmother of amenity kits works her magic

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Anita Gittelson is a busy woman. Her office attests to this. The thrumming streets of Manhattan provide an appropriate backdrop to the cozy space decorated with framed newspaper articles, certificates, photos, and amenity kits. It is, in essence, a museum of her long and storied career. She herself is a small, wiry woman – full of energy, resplendent in her New York hospitality, the sort of woman who does personal presentations in white suits, and yet there’s steel beneath it all. She radiates strength. To witness it is to understand how she has managed to become the “godmother” of amenity…

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WESSCO Reveals New Creative Identity

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After 35 years in the business, this leader in the design and sourcing of quality passenger comfort programs for airlines proves that it still understands travel comfort better than anyone else. September 16, 2014 – Los Angeles: WESSCO International, leading creative partner and supplier to airlines, cruise lines and hotels, used the annual APEX/IFSA Expo as a launch-pad for its exciting new creative identity and refreshed brand campaign; supported by a contemporary new website, company slogan, social media strategy and lifestyle brand partnerships. “It was time for WESSCO to spearhead this new creative identity and refreshed brand campaign because digital and…

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WESSCO International Hosts Music Showcase at Mondrian Hollywood

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On July 16, 2014, WESSCO International and partners presented a special event at Herringbone in the Mondrian Hollywood, a current hotel client of the company. The “Noteworthy Discoveries” (#NoteworthyLA) showcase hosted by celebrity personality Stuart Brazell, and featured emerging artists Julia Price, Alejandro Montesinos and Sonia Rao who was featured on NBC TV’s “The Voice.”  The event also featured performances by platinum-selling Spanish artist Veronica Romeo and Bollywood icon and composer of over 500 films, the legendary Bappi Lahiri. Brand partners supporting the event include Gibson Guitar, Veev Spirits and B4 Products. See photos from the fun and memorable summer…

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Free Live Musical Performance at IFSA/APEX EXPO

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Performance by Pia Toscano and Jared Lee in the Anaheim Convention Grand Central Plaza at 6:00 pm on Tuesday, September 16th  Proudly presented by: WESSCO International, in association with Gogo and media partners APEX, Runway Girl Network, PAX International and OnBoard Hospitality September 16, 2014 – Los Angeles: WESSCO International invited all APEX/IFSA attendees enjoy a free live musical performance and celebrate the new face of WESSCO! At 6:00 pm on Tuesday, September 16, WESSCO International in association with industry partners, arranged for a live musical performance in the Anaheim Convention Grand Central Plaza. American Idol finalist Pia Toscano and…

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